Motivation to read

One of my biggest obstacles right now is engaging my reluctant readers.  I confer with my students regularly during their independent reading time to discuss the books they are reading, reccommend books that may interest them, and assess whether they are choosing books that are appropriate to their level.  It is extremely frustrating for me because many times I will sit with an individual student and "shelf shop" with them to match them with a book to read during independent reading time.Many times, after we have spent time choosing books, they come to class without their books or abandon the books they chose.  They are not consistent in their reading and hop from book to book.   They have developed a multitude of avoidance strategies to try and get out of independent reading time.  As soon as I transition my students to Independent Daily Reading,  the bathroom requests and the need for passes to the nurse begins.  I have attempted to address the issue with parents by contacting them and expressing my individual concerns.  The struggle I am facing makes me even more aware of the importance of motivation and engagement.  If I cannot connect with their interests and find something they are interested in reading, then I am limited in my ability to improve their comprehension.   It is extremely hard to do when some kids are fighting me every step of the way.